About Us

It's been a long journey

First Storefront

The Jabra Brothers started in 1989 as a retail grocery store under the name of Najib Jabra & Sons in Central Beqaa. They started small, selling local brands to their community. It was the vision of Najib Jabra & Sons to provide excellent quality produce to the market.

The Adventure

A couple of years later Michel & Marwan Jabra, have decided to pave their way and pursue a business of their own, which consisted of establishing a Food & Beverage distribution company. 

Societe Jabra S.A.L

Michel & Marwan Jabra founded Societe Jabra S.A.L with High-end Warehousing and Transportation solutions based in the Beqaa Governorate, and from there, they started the distribution of Diageo and Nestle products. 

Growth and Innovation

After establishing a strong customer base, the company expanded with the import of international brands such as Nestle France and Findus. As demand for Food & Beverage items continued to grow, Societe Jabra S.A.L opened a new branch in Keserwan district, just minutes away from Beirut.

International Presence

Continued growth brought new opportunities, as with any successful business, which led Michel Jabra to attend international exhibitions and the start of the importing and distribution process for a wide variety of European brands.

Aquablue

With a culture of continuous improvement, Societe Jabra S.A.L created its private label seafood brand. Aquablue. That allowed the company the opportunity to present the market with the best seafood product quality along with quiet the variety, from fish to shrimps and octopus. Today Aquablue has become our top-selling brand.

The Project

The Spider project was launched in collaboration with Nestle S.A, for Societe Jabra S.A.L to be the sole distributor of the Nestle product range in the Beqaa Governorate.

Where We Are Today

Today we have been present for more than 30 years; we import up to 20 international brands including Nestle, El Sabor, Ristoris, 5 Stagioni. Our data, experience, and insights shaped us into a significant Food & Beverage distributor in the country.

How it Started

The story starts back in 1989 when two brothers in their 20s with nothing but a dream were in search of an adventure. The 20-year-old brothers were Michel and Marwan Jabra. Grown out of a family business, The Jabra brothers decided its time to pave their own path. They went from their humble beginnings in a small grocery store selling local brands in Central Beqaa to opening a business of their own. They traveled the world and built a solid foundation of expertise. Until they developed all the resources needed to match their ambitions, Societe Jabra S.A.L was founded with the belief that we're better when we work together. They started as distributors for local brands in Lebanon, then, they expanded by importing a variety of products from very well-known establishments from around the world.

The Success Journey

Michel and Marwan Jabra took the initiative of creating & designing their own brand: Aquablue. A combination of the best seafood products, from different destinations & origins. Aquablue has developed into a variety of SKUs, from frozen fish, crab, shrimps, octopus, and many more. Along the way, another pioneering partnership between Societe Jabra S.A.L and Nestle S.A. arose, the world’s largest multinational Food and Drink Corporation, to deliver its products to its consumers.

Jabra brothers established a plan out of a dream, implemented it, and turned it into a lifetime of achievements, becoming one of the leading import Food & Beverages corporations in the country. Innovation, cooperation, and serving the Lebanese communities are the things that have kept our story alive. Today, Societe Jabra S.A.L is more than 20 brands distributor strong. With a family legacy, we honor and pride in every product & our most important ingredient will always be quality.

35

years

Family owned and operated

40

Employees

Countrywide

30

Suppliers

Brand manufacturers worldwide

2000

Items

Distributed weekly

35

years

Family owned and operated

40

Employees

Countrywide

30

Suppliers

Brand manufacturers worldwide

2000

Items

Distributed weekly

Our team

Societe Jabra S.A.L had a vision of becoming the leader in the market using high-end technology from software programs, distribution tracking, and data analysis, all for the sole purpose of providing exceptional customer service. 
Our entire team is provided regularly with the required training on material handling and storage, new technologies to mistake-proof the process of transferring orders to our warehouses and delivering them to the customer. Our teams go through training executions that help develop and implement new ideas and solutions as we move closer every day towards our goal. 
Our employees take their jobs very seriously. We empower them to act as they see fit within their expertise while providing them with up-to-date technology and visibility on stocks availability.

We have between

Zahle and Adonis

15

SALES RESPRESENTATIVES

14

LABORERS

10

DRIVERS

5

CASH VAN

2

STOCK KEEPERS

4

MERCHANDISERS

Societe Jabra had a vision to always be the best in the market using high-end technology from software programs, social networking, social media and devices, all for the sole purpose of providing exceptional customer service. This was the foundation on which our sales support team was built upon and continue to grow every day.

Our relationship with our partners

We take pride in our pioneering partnerships with the world’s renowned Food and Beverage corporations, up to 20 international brands such as El Sabor, Ristoris, 5 Stagioni, Citterio, Friagel, Monells, Davigel, and many more.
One of our most successful business partnerships has led us to be the sole distributor for Nestle products in the Beqaa Governorate, covering all channels and categories. 
Our innovative cooperation, which formed the brand Aquablue with its unique items, was the stepping stone towards a brighter future. 

Distribution and Coverage

The backbone and core strength of Societe Jabra S.A.L is our network of sophisticated, strategically located storage facilities. Societe Jabra's warehousing and distribution is available under two branches, one in the Beqaa the other in Keserwan District. Societe Jabra services more than 6000 clients combining both the retail market and the foodservice sector. And with the use of advanced technology, ensuring time efficiency and client satisfaction, we plan on expanding in terms of coverage and distribution.

  • State of the art warehouses equipped for frozen, chilled & dry products
  • First in, first out method adopted for healthy stock rotation
  • Fully equipped servicing and temperature controlled delivery trucks 
  • Up to 6000 POS year round & 2000 SKUs distributed daily

And now we stand out for our

VALUES

VALUES

Quality Excellence

Creating and Sustaining a culture of product safety and high caliber staff performance

Team Work

Working as one to provide our customers with the highest service

Accountability

Responsibility towards our customers and our associates

Transparency

Pledging to be always upfront and visible

Integrity

Committed to doing the right thing

VISION

VISION

Vision

We are strive every day to continuously improve our process by growing our business with the same honesty and integrity through sound management, innovation, social consciousness, and ethical responsibility. We aim to provide an impeccable and pleasant sales experience by giving our customers all the support and attention they need.

MISSION

MISSION

Mission

We will accomplish our Vision by providing premium quality brands; with insanely competitive prices; via an efficient and reliable customer service. 

Let's recognize our long term partners!

Our aim is to build sustainable and long term relationships with our partners

by guaranteeing the growth and success of their products.

 

 

We couldn't do it without our clients

Seafood

JA Sales Coordinating Officer

"During our Partnership, Societe Jabra have treated us in a friendly manner. It's been a pleasure working with them so far."