About us

Our Story

The story starts back in 1991 when two brothers in their 20s with nothing but a dream were in search of an adventure. The 20-year-old brothers were Michel and Marwan Jabra. Grown out of a family business, The Jabra brothers decided its time to pave their own path. They went from their humble beginnings in a small grocery store selling local brands in Central Beqaa to opening a business of their own. They traveled the world and built a solid foundation of expertise. Until they developed all the resources needed to match their ambitions, Societe Jabra S.A.L was founded with the belief that we're better when we work together. They started as distributors for local brands in Lebanon, then, they expanded by importing a variety of products from very well-known establishments from around the world.

The Success Journey

Michel and Marwan Jabra took the initiative of creating & designing their own brand: Aquablue. A combination of the best seafood products, from different destinations & origins. Aquablue has developed into a variety of SKUs, from frozen fish, crab, shrimps, octopus, and many more. Along the way, another pioneering partnership between Societe Jabra S.A.L and Nestle S.A. arose, the world’s largest multinational Food and Drink Corporation, to deliver its products to its consumers.

Jabra brothers established a plan out of a dream, implemented it, and turned it into a lifetime of achievements, becoming one of the leading import Food & Beverages corporations in the country. Innovation, cooperation, and serving the Lebanese communities are the things that have kept our story alive. Today, Societe Jabra S.A.L is more than 20 brands distributor. With a family legacy, we honor and pride in every product & our most important ingredient will always be quality.

35 YEARS

Family owned and operated

40 EMPLOYEES

Countrywide

30 SUPPLIERS

Brand manufacturers worldwide

2000 ITEMS

Distributed weekly

Our Team

Societe Jabra S.A.L had a vision of becoming the leader in the market using high-end technology from software programs, distribution tracking, and data analysis, all for the sole purpose of providing exceptional customer service. 
Our entire team is provided regularly with the required training on material handling and storage, new technologies to mistake-proof the process of transferring orders to our warehouses and delivering them to the customer. Our teams go through training executions that help develop and implement new ideas and solutions as we move closer every day towards our goal. 
Our employees take their jobs very seriously. We empower them to act as they see fit within their expertise while providing them with up-to-date technology and visibility on stocks availability.

We have between

Zahle and Adonis

15

SALES RESPRESENTATIVES

14

LABORERS

10

DRIVERS

5

CASH VAN

2

STOCK KEEPERS

4

MERCHANDISERS

Societe Jabra had a vision to always be the best in the market using high-end technology from software programs, social networking, social media and devices, all for the sole purpose of providing exceptional customer service. This was the foundation on which our sales support team was built upon and continue to grow every day..

Our Partners

We take pride in our pioneering partnerships with the world’s renowned Food and Beverage corporations, up to 20 international brands such as El Sabor, Ristoris, 5 Stagioni, Citterio, Monells, Violife, Certified Angus Beef, House of Pops, Eurocake, and many more.
One of our most successful business partnerships has led us to be the sole distributor for Nestle products in the Beqaa Governorate, covering all channels and categories. 
Our innovative cooperation, which formed the brand Aquablue with its unique items, was the stepping stone towards a brighter future. 

Distribution & Coverage

The backbone and core strength of Societe Jabra S.A.L is our network of sophisticated, strategically located storage facilities. Societe Jabra's warehousing and distribution is available under two branches, one in the Beqaa the other in Keserwan District. Societe Jabra services more than 6000 clients combining both the retail market and the foodservice sector. And with the use of advanced technology, ensuring time efficiency and client satisfaction, we plan on expanding in terms of coverage and distribution.

  • State of the art warehouses equipped for frozen, chilled & dry products
  • First in, first out method adopted for healthy stock rotation
  • Fully equipped servicing and temperature controlled delivery trucks 
  • Up to 6000 POS year round & 2000 SKUs distributed daily

And now we stand out for our

Quality Excellence
Creating and Sustaining a culture of product safety and high caliber staff performance

Team Work
Working as one to provide our customers with the highest service

Accountability
Responsibility towards our customers and our associates

Transparency
Pledging to be always upfront and visible

Integrity
Committed to doing the right thing

We strive every day to continuously grow our business with the same honesty and integrity through sound management, innovation, social consciousness, and ethical responsibility. We aim to provide an impeccable and pleasant sales experience by giving our customers all the support and attention they need.

We will accomplish our Vision by providing premium quality brands; with insanely competitive prices; via an efficient and reliable customer service. 

Let's recognize our long term partners!

Our aim is to build sustainable and long term relationships with our partnersby guaranteeing the growth and success of their products.